[UPDATED] TV Tattle calls its quits after 13 years

TV Tattle has folded after 13 years. Founder Norman Weiss posted a three-sentence farewell this morning: “TV Tattle is calling it quits. This is the end of the line. Thanks for reading.”

TV writers are sorry to see the site go: “Was always a good collection of TV writing, even if Twitter made it less essential,” tweets Alan Sepinwall. “Who else is gonna comb hundreds of TV Blogs and distill it down for me?” asks Martin Gero. “I checked TVTattle.com at least once a day for a decade or more. I’ll miss it a lot!” writes Mo Ryan.

UPDATE: Weiss sends this explanation to Romenesko readers:

When I was an editor at the Daily Cal at UC Berkeley in 1999, I was obsessed with media news.

I wrote a few media news stories myself.

Around that time, a friend turned me on to Jim Romenesko’s Media News, which I became obsessed with.

I also loved reading articles about TV. So in March 2000, I started a site inspired by your site.

Anyways, what happened today?

Your post from a few weeks ago describes it:

Banner ad revenue has dwindled so much that it no longer pays the bills.

Also, AdBrite, my main revenue source, shut down in January.

I want to continue doing TV Tattle. I’d love to continue doing it.

But I’ve exhausted all options when it comes to advertising and so I’ve had no choice but to pull the plug.

Norman Weiss / TV Tattle

I asked if he had another job to pay the bills.

“TV Tattle is fulltime all-consuming work,” he said. “I work on it morning, evening, night. Even weekends.”

Kickstarter has been mentioned on Twitter as a way to save the site, but Weiss says: “As for a Kickstarter, you mentioned [in an Ad Age story] something about not wanting to shake the [donation] can. I’ve tried asking (begging) for donations in the past, and it didn’t result in much money. I’m also not that type of person. And besides, what happens when the Kickstarter money runs out?”

* TV Tattle comes to an end (tvtattle.com)