Is U-T San Diego reader survey the ‘high school prom of journalism’ or ‘Newspaper 101’?

surveymoreU-T San Diego is asking readers how often they read the paper’s sports columnists. A sports journalist from another newspaper tells Romenesko readers:

This has been running for a few days. It was stripped across the bottom of the sports front and now it is online.

A Union-Tribune staffer to whom I spoke said no one has any idea what the purpose of it is. Staff had no advance warning.

It would seem they may be doing evaluations based on popularity. High school prom of journalism.

I asked editor Jeff Light: “How will the paper use the results of this survey? Should the columnists who land at the bottom of the survey be concerned for their jobs?”

He replied: “We will use it to know who is reading what, Jim. seems like newspaper 101.”


* Here’s the survey