Gannett is asking employees to use their social networks to encourage followers to give $10 to the Red Cross. The messages will be going out at 3:50 p.m. ET today — the time the tornado touched down in Moore yesterday.
From: Gannett Communications
Sent: Tuesday, May 21, 2013 1:25 PM
Subject: Gannett Cares
As Oklahoma struggles to recover from the impact of yesterday’s devastating tornado, Gannett will for the first time launch a cross-company campaign called “Gannett Cares.” At Gannett, our purpose is to serve the greater good and today people are in need. Our goal is to harness the power of our 100+ brands and our 31,000 employees to help those impacted by the tornado. Gannett Cares is intended to augment the terrific work already being done by our local media organizations.
As part of this campaign, we would like to encourage employees to use their social networks at approximately 3:50 p.m. (ET) today (to coincide with the time the tornado touched down yesterday) to extend this message:
Text REDCROSS to 90999 to give $10 to #Oklahoma relief. Spread the word. #gannettcares
Together we can make a difference.