Bleacher Report writer program manager King Kaufman (at right) says he stopped using lede a few years ago after reading that the word was invented “by those who were nostalgic for the passing of the linotype era.” (“I hate nostalgia,” he says.)
So Bleacher Report readers saw lead in Kaufman’s posts and lede in other writers’ pieces. That’s changing, though.
While this is a minor thing, I think there’s some value in journalism having a shared language. We write about heds and grafs and ledes when we’re talking to each other. It’s a signal that we’re over here talking shop. So lede it is.