Plain Dealer to deliver ‘Bonus Saturday’ edition at request of car dealers

The Cleveland Plain Dealer announced in April that it would begin a three-days-a-week home delivery schedule in late summer. I’m told by two sources that the paper has revised that plan after getting pressure from car dealers. One Romenesko reader writes:

The Plain Dealer will be publishing and delivering a “Bonus Saturday” paper to subscribers after the changes take effect Aug. 5.Unknown Originally, Advance did not want to deliver on Saturdays but the car dealers raised such a stink that they forced the company’s hand on the issue. Advance will not market [the PD] as a four-day home delivery product because that’s not what the rest of the chain is doing.

A second Plain Dealer staffer confirms the report and adds: “To their credit, local management listened to advertisers – unlike in [other] Advance markets. The Saturday-delivery paper is the result.”

I’ve left messages for Plain Dealer publisher Terry Egger, editor Debra Simmons, and marketing director Shirley Stineman.

UPDATE: Simmons forwards a letter sent to Plain Dealer readers that includes this paragraph: “As an enhancement to the weekend experience, a bonus Saturday edition, including an auto section, will provide the latest high school sports coverage and a complete Ohio State football preview.”


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