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Justin B. Smith, who has been with The Atlantic since 2007 and is credited with “saving” the publication, joins Bloomberg Media Group as chief executive.

Justin B. Smith

Justin B. Smith

“Like Mary Poppins, if a little more euro, Justin came, changed the family and, when the work was done, moved on,” writes Atlantic Media owner David Bradley.

“In truth, Justin did hesitate before accepting the offer. He has loved his work with Atlantic Media. But, it’s hard to see how he reasons to ‘no’ [to Bloomberg]: global CEO, global brand and reach, television, radio, conferences, three magazines and burgeoning digital.”

* Bloomberg recruits a new chief from The Atlantic (nytimes.com)

Bradley’s memo to The Atlantic staff:

Letter of Appreciation

My Atlantic Media Colleagues,

As I settle into this writing, I think some will have heard by now of Bloomberg Media Group’s recruitment of Justin Smith as chief executive officer. In truth, Justin did hesitate before accepting the offer; he has loved his work with Atlantic Media. But, it’s hard to see how he reasons to “no”: global CEO, global brand and reach, television, radio, conferences, three magazines and burgeoning digital traffic.

Though this will tax your time, I decided I would rather write a letter of appreciation for Justin than the traditional corporate press release. I want you to know what I hope Justin knows already — what a gift he has been to this enterprise./CONTINUES Read More