Just asking: Who has to go through all of the Sunday coupons and count the savings?

- Front page coupon promotions in last Sunday's papers.

– Front page coupon promotions in last Sunday’s papers.

These are just a few of the page one, above-the-fold coupon promotions that I saw while perusing Sunday newspaper print-edition replicas via my NewspaperDirect iPad app two days ago. For newspaper publishers, it’s “an opportunity to take advantage of the recent increase in extreme couponing,” says Peoria Journal Star executive editor Dennis Anderson. “I’ve been tweeting on Friday afternoons and Sunday mornings the value of the coupons since I joined the Journal Star in July 2012. I also did it at the Lawrence Journal-World, where I worked from 2005 until 2012.”

Who counts the savings in Journal Star coupons? “Our advertising department does it and sends out a note to circulation and news.”

* Earlier: Extreme couponing forces Dollar Tree to set a 3-papers-per-customer limit (jimromenesko.com)

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