The Miami Herald publisher’s memo, via Bill Cooke at Random Pixels:
From: Landsberg, David
Date: Fri, Sep 6, 2013 at 7:26 PM
To: MIA All Herald Users
We are excited to announce that beginning Sept. 18, The Miami Herald Media Co. is launching Caliente, a free Spanish-language tabloid, and a fresh idea for our market.
Caliente is fun and makes perfect business sense for us: it targets Spanish preferred readers who currently do not consume our products. The 40-page tabloid features weird local stories (no shortage), loud headlines, celebrity gossip, horoscopes, a relationship column, recipes, immigration information, sports – especially futbol y beisbol – and a bikini model.
Stories are short, photos and graphics large and vivid. It will be interactive & fun because we will ask readers to participate. Our website will be calientesemanal.com.
Our initial launch, at nearly 70,000 copies, will go to homes and businesses and be placed in racks in selected zip codes in Hialeah and Little Havana. We’ll share further details on the launch shortly.