Indianapolis Star adds USA Today news and sports content


Gannett’s Indianapolis Star says it’s adding more than 70 pages to the paper every week, with much of the content coming from USA Today.

“Each day, The Star’s front section will be filled exclusively with local news, followed by a national and world report from USA Today,” says the paper’s announcement. The Star will also have a Sports subsection with “insight and analysis” from USA Today’s sports journalists.

Jim Hopkins of Gannett Blog says if this project — code-named “Butterfly” — succeeds in Indianapolis, USA Today content will be added to about three dozen other Gannett dailies.

* Indianapolis Star to boost content in partnership with USA Today (
* Indy Star announces launch of “Butterfly Project” (