James Fallows finds a thriving newspaper in Vermont


Paula Routly, publisher of Seven Days alt-weekly in Burlington, Vermont, tells James Fallows:

People look at our paper and it makes them happy and interested to be here. That motivates them to do something, and participate — which makes it more a community, and gives us something to cover. It’s a cycle that works. …

My biggest problem is the ‘death of print’ doom and gloom talk, which scares advertisers into thinking no one will see their ads. But as long as people keep picking up our paper, which they do, the ads get seen.

* James Fallows finds a profitable (print) paper in Vermont (theatlantic.com)
* Ben & Jerry’s and many others have been with Seven Days from the start (7dvt.com)