Survey: 40% of publishers would advise their kids to go into the newspaper business

Cribb, Greene & Associates, the oldest newspaper brokerage in the U.S., says its fall 2013 publisher confidence survey results “indicate that publishers are feeling better about the near term future than they did in 2012,” and 40 percent would recommend a newspaper career for their children. (Twenty-eight percent would tell their kids to find a different job.)

Some of the results:

Next year (2014) do you believe your total advertising revenues will be up, down or about the same as this
year?

Up: 47%; About the same: 36%; Down: 17%
survey
Next year (2014) do you believe that your bottom line will be up, down or about the same as this year?
Up: 56%; About the same: 36%; Down: 8%

Would you consider purchasing a newspaper currently?
Yes: 58%; No: 42%

If you currently print in-house, would you consider outsourcing your printing and eliminating your press?
Yes: 38%; No: 62%

Would you recommend the newspaper business as a career for your children?
Yes: 40%; No: 28%; Maybe: 32%

Cribb, Greene sent me some comments from the 130 publishers who completed its survey:

“I would be happy if my children pursued a career in journalism, because it’s rewarding and vital to society, but I’d be quietly concerned if they defined that as the newspaper business.”

“Media is growing, but the word “newspaper” is no longer relevant.”

“If newspapers are your passion, you will succeed.”/CONTINUES

“We are not going away. There simply are others that would like the general population to believe that.”

“We are entering an exciting era in which progressive community newspapers that adapt to readers through creative content and new strategies will actually prosper and advance. Those that maintain the old ways will wither on the vine.”

“The industry is still transitioning. It is no longer relevant to talk just about newspapers without specifying if you include digital and mobile properties.”

“The print medium is a sophisticated product that will continue for many years at which point customers will consume as they please…which makes it incumbent upon us to believe in what we’ve been, are today, and what we’ll be.”

“Career in Media, Yes. Newspapers Only No. Short-term experience in newspapers can be a plus now for a career, but I’d help them establish career goals broader than just daily
newspapers.”

“A young person going into the community newspaper business today has to be an entrepreneur, a good financial manager, and if not a journalist, able to hire journalists that will seek out the story that a community needs to read. If my child doesn’t have those attributes, I wouldn’t recommend our business.”

“In a nation beset by an epidemic of ignorance, neither the future of newspapers nor of the nation is shining bright.”

“For community newspaper publishers there is opportunity for those willing to look beyond the traditional. The secret, as it has always been, is the readers. Give them what they want, in the format they want, and the rest is easy. Quality community journalism, that is accurate, that is fair and that shows strong community leadership is wanted, desired and expected!”


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