NPR has found someone new to say, ‘Support for NPR comes from…’ and ‘This is NPR’

Back in May, NPR announced it was looking for someone who loves public radio and has a “clear, confident, and welcoming” voice to say things like, “This is NPR.”

Sabrina Farhi

Sabrina Farhi

The network has finally found that person: Sabrina Farhi is NPR’s first on-staff announcer.

“Out of hundreds of voices, Sabrina’s immediately stood out for its warmth and conversational approach,” says NPR programming veep Eric Nuzum. “We think listeners and supporters will find her engaging.”

In addition to her commercial voice-over work, which includes national campaigns for TIAA-Cref and Bioré Skincare, Farhi has extensive experience performing in the New York City independent theatre community, and frequently with No Tea Productions.

I’ve asked if she’s related to Paul Farhi, who covers NPR for the Washington Post. Update: “No relation,” says NPR’s spokesperson.

Update 2: You can hear her voice here. (“I’m not as serious as I sound,” she says.)

NPR’s announcement is after the jump.

Press release

SUPPORT FOR NPR COMES FROM: SABRINA FARHI
Farhi Becomes First On-Staff NPR Announcer, Voicing Funding Credits

October 23, 2013; Washington, D.C. – A new NPR voice will quickly become one of the most-heard in radio broadcasting. Sabrina Farhi joins NPR as the first on-staff Announcer – voicing all broadcast and digital underwriting credits. Listeners will begin to hear Farhi’s own articulation of “Support for NPR comes from…” in November, as she reminds audiences of the multitude of Member stations, corporations and institutions who contribute funding to NPR and public radio.

“Out of hundreds of voices, Sabrina’s immediately stood out for its warmth and conversational approach,” says Eric Nuzum, vice president of NPR Programming. “We think listeners and supporters will find her engaging.”

Farhi, a voice-over and theater actress, will work out of NPR’s Washington, D.C. headquarters, to record, produce and edit all underwriting credits. For the remainder of 2013, she will be heard alongside Frank Tavares, the longtime and iconic voice of NPR credits. Tavares has voiced NPR’s funding credits for more than three decades – and since moving from Washington in the late 1980s, has recorded them from his home in Connecticut.

In addition to her commercial voice-over work, which includes national campaigns for TIAA-Cref and Bioré Skincare, Farhi has extensive experience performing in the New York City independent theatre community, and frequently with No Tea Productions. Farhi was born and raised in New York City, and lived abroad for ten years before getting her Bachelor of Arts in Theatre Arts from Brandeis University. She is currently completing her Master of Arts in Media Studies at the New School, with a focus in Sound Studies.

* Earlier: NPR is looking for someone to say, “This is NPR” (jimromenesko.com)


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