David Skok is named Boston Globe Digital Adviser to the Editor

David Skok, director of Globalnews.ca and co-author of “Breaking News: Mastering the art of disruptive innovation in journalism,” is joining the Boston Globe as digital adviser to the editor.

David Skok

David Skok

Editor Brian McGrory says in a memo that Skok “will play a key role in our upcoming push to further define our two brands — bg.com as a broader, more ambitious site that better reflects the creative journalism of the Globe, and a redesigned boston.com as a sharper, edgier site with a strong news spine.”

He’ll work with the entire room to help develop even bolder ways to tell our stories online, and to tailor story-telling for a mobile viewership. He’ll help imagine and build additional sites devoted to more focused topics — verticals, in the parlance of the day.

Read McGrory’s memo after the jump.

Boston Globe editor Brian McGrory’s memo to staff, sent at 12:32 p.m. ET Tuesday:

I am delighted to announce that David Skok, the co-creator and director of a network of Canadian news websites known as Globalnews.ca, will arrive in the Globe newsroom soon to take the position of Digital Adviser to the Editor.

This is a great development at a critical time. We have extraordinary talent on both our sites — along with the awards to show for a year of amazing work. Boston.com remains one of the most viewed news sites in the nation, and bostonglobe.com is seeing its subscriber base grow by the day.

But there’s no resting on laurels any more. David will play a key role in our upcoming push to further define our two brands — bg.com as a broader, more ambitious site that better reflects the creative journalism of the Globe, and a redesigned boston.com as a sharper, edgier site with a strong news spine. He’ll work with the entire room to help develop even bolder ways to tell our stories online, and to tailor story-telling for a mobile viewership. He’ll help imagine and build additional sites devoted to more focused topics — verticals, in the parlance of the day.

David is uniquely equipped to accomplish all of the above. He helped launch Globalnews.ca in 2009, the online portal to one of Canada’s largest broadcasting networks, and it has recorded triple-digit annual growth in page views, unique visitors, and video views ever since. The sites are clean, elegant, easily navigable places loaded with video, eye-catching photography, and award winning investigative journalism. David has overseen a staff of some 50 journalists spread across Canada, as well as the business operations, product development, and community outreach aspects of the site.

David is known to many in the industry as the co-author of a widely discussed and highly-lauded paper, “Breaking News: Mastering the art of disruptive innovation in journalism,” written with notable Harvard Business School Professor Clayton Christensen. The story, which I urge you to read (I’ve included a link below), was published by the Nieman Foundation while David served a fellowship there in 2012.

I began talking with David in the early summer and we’ve carried on a meaningful conversation ever since, his commitment and sharp intellect always on display. He not only has a strong background in video, so pivotal to both our sites, but a true journalist’s eye for what makes a great story pop across platforms.

David will come to town for a couple of days the week of December 9 and will meet as many people as we can fit in. He’ll begin for real the week of January 20, taking up residence in Caleb’s former office.

David knows, as you and I know, that we have a pair of thriving sites, both of which are on the cusp of even greater things. This will go a long way to assuring our continued success.

Brian

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