Sarah Lockard, who runs the Philly website AroundMainLine.com, is looking for a restaurant to feed her family of five for free on Christmas Eve. In exchange, she’ll promote the establishment on Facebook and in her newsletter. In addition, she’ll post five photos of the dining experience to Instagram, where she has 559 followers.
Here’s what she sent to Philadelphia area restaurants (via phillymag.com)
From: Sarah Lockard
Date: December 9, 2013 at 9:17:32 PM EST
Subject: Host the Awesome Lockards on Christmas Eve!
Every Christmas Eve my family enjoys an amazing night dining out and this year I am offering you the exciting opportunity to be our restaurant that hosts us!
The host restaurant will receive approximately $1,000 in PR with AML:
1) 2 Facebook posts on AML’s Facebook page promoting the respective restaurant as the restaurant of choice for AML’s family for Christmas Eve
2) 5 instagram photos during the dining experience
3) 2 AML enewsletter ads in Jan and Feb 2014 (reaches over 3,000 unique individuals)
4) listed in our Christmas Eve dining guide published Dec 10th, 2013 on AML.
We are asking for the following in turn:
Dinner for 5 drinks and food compensated, we will tip according to the value to the server.
This is a VERY innovative and effective way to promote your restaurant on this very competitive evening and reach tens of thousands of local foodies through AML’s channels.
Please note this is first come, first serve.
I am excited to hear from you!
Be THE top restaurant we recommend this Christmas Eve to our HUGE audience!!!!
Lockard is getting blasted in the comments section for her attempt to get a free meal:
- “If dinner for 5 is worth 5 instagram photos, then I should be eating for free all the time.”
- “Her services are overpriced. I’ll do 2 Facebook posts and 5 Instagrams for a used cocktail coaster. First come, first served.”
- “The soup kitchen would be a good place for her to start and help. Maybe she will learn something there.”
- “A little compassion for the lady please. She’s needy and it’s the holidays.”
I called Lockard for comment and got this message: “The mailbox is full and cannot leave any messages at this time. Goodbye.” (Mailbox filled with
invitations from restaurants hate messages?) I’ve also sent her an email.