NBC 6 South Florida aired a story Thursday that showed a portion of web ad produced by the Republican Party of Florida. Someone inserted a “Reprehensive Party of Florida” credit line, and now the GOP tells NBC 6 that “we are currently reviewing our legal options against your station, but at minimum we demand an on-air apology for violating journalistic ethics and public discipline for any employees responsible for the creation of this graphic.” [Update: Two people have been fired. There are statements below.]
Update: NBC 6′s graphic was supplied by Capitol News Service out of Tallahassee. Here is its statement:
Capitol News Service takes full responsibility for an error that resulted in one of our clients, WTVJ incorrectly labeling on screen material. In a report in which we played a web ad by the Republican Party of Florida, our employees indicated it should have the on screen chyron “Reprehensive Party of Florida.” We deeply regret this incident. The people who made the error and reviewed it without catching it are no longer in our employ.
The news service tells me that two people were fired today – the person who did the “reprehensive” graphic and his supervisor.
NBC 6 South Florida’s statement:
We apologize to the Republican Party of Florida and to our viewers for our airing of a wrong graphic in a news story in last night’s 6 PM newscast. The story came to us from a news service we use out of Tallahassee that we have relied on for years with no issues. We do, however, know it was our responsibility to catch the graphic and we regret that we did not prevent it from airing. We are addressing this with our employees to ensure something like this doesn’t happen again. Once again, we sincerely regret this incident.