[UPDATED] Will readers understand this headline?

My tipster reports: “Times (Shreveport, La.) sports editor Roy Lang came up with this [headline] and didn’t budge despite discussion about whether readers would understand the ‘greater than’ symbol.” I’m told that the paper didn’t get any calls from puzzled readers on Tuesday (“What’s that arrow mean?? I don’t get it!!”)
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Updated: The sports editor tells Romenesko readers:

I’m not sure if it’s good or bad, but I have not received any complaints yet. So far, 100-percent positive.

The discussion basically went like this.

(Just as you stated) “Will 80-year-old Betty get the greater-than sign?”

“I hope so. Greater-than signs have been around a lot longer than this paper. And, at this point, we need people talking about us (as long as we’re not offending people).”

And, of course, there’s nothing better than a good dog story.

* “Lame”/”Inspired”: Reaction from my Facebook friends and subscribers (facebook.com)

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