Advance Local president touts traffic and revenue gains

From Advance Local president Randy Siegel’s mid-year update, sent to employees Thursday afternoon:

Our digital audience growth has been extraordinary. Advance Local sites grew 43 percent year-over-year in our comScore audience in April and 37 percent in May — and now rank #9 nationally among comScore’s General News sites (which include Yahoo News, NBC News and CNN). OregonLive.com achieved 40 percent year-over-year audience growth in May.local And NJ.com broke 100 million page views in May for the fifth straight month, according to Adobe. …

Nearly all of our local markets are generating significant year-over-year growth in digital revenue, meeting the complex needs of advertisers like never before. Leading the way is the PA Media Group, which has grown digital revenues by 66 percent over 2013. Our team in Harrisburg is seeing digital revenue growth in all categories including automotive (50 percent over budget), real estate (102 percent over budget) and retail (36 percent over budget). …

Also breaking new ground is the Syracuse Media Group, which has increased digital revenues by 36 percent this year – including 68 percent in automotive. The MLive Media Group and NJ Advance Media are seeing double-digit digital revenue gains as well. In fact, the MLive Media Group, which was our first market to implement a digitally focused strategy, has grown its digital revenues by 190 percent since 2011.

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