New Orleans Saints quarterback Drew Brees is on the cover of the July 28 Sports Illustrated “NFL Training Camp ’14” issue wearing a TRX T-shirt. There are seven more Brees/TRX photos in the feature well, along with plugs for the TRX training system.
“A full workout on the TRX can absolutely destroy you,” Brees tells the magazine. (The story is behind a paywall.) SI’s Austin Murphy writes that the TRX Rip Trainer “looks like fun! But it’s serious fun.”
The 11-page spread on Brees and TRX fails to mention that, according to Fortune, Brees is an investor in the company that makes the TRX training system.
What Sports Illustrated says:: “This was a story about how an elite QB entering his 14th season stays at the top of his game, while affording readers access to those same training methods. It was not a story about TRX, though we should have disclosed the relationship. It was unintentional, but it should have been acknowledged.”