‘Believe Me’ producer apologizes for dime-per-click email sent to film critics

Miami Herald film critic Rene Rodriguez and others recently received an invitation to review the upcoming Christian film, “Believe Me,” and get paid a dime when readers click to the movie’s home page.

After my post went up on Tuesday, the makers of “Believe Me” said their email was intended for bloggers – not mainstream film critics. Producer Alex Carroll told me he sent this follow-up to journalists:

I would like to apologize for any confusion generated from our previous email pertaining to BELIEVE ME and your publication.

That email was not supposed to be sent to you, it was supposed to be sent to blogs and publications that accept sponsored posts and content. newbelieve Compromising your journalism and media ethics was not our intention. We work with many publications that accept sponsored content, but we completely understand if using our marketing link in your work goes against your publication’s standards.

Please feel free to write about our film without participating in our promotional offer. If you have any questions or concerns, I’d be happy to discuss our vision in further detail with you.

Thanks so much for your time.

* Earlier: “We want to pay you to write about the upcoming release of ‘Believe Me'” (jimromenesko.com)