How to survive as a Sports Illustrated journalist: Write ad-friendly copy

“Produces content that [sic] beneficial to advertiser relationship”- Time Inc. spreadsheet


Here you see an internal Time Inc. spreadsheet that was used to rank and evaluate “writer-editors” at The evaluations were done as part of the process of deciding who would be laid off. Most interesting is this ranking criteria: “Produces content that [is] beneficial to advertiser relationship.” These editorial employees were all ranked in this way, with their scores ranging from 2 to 10.

* Time Inc.’s SI rates writers on how “beneficial” they are to advertisers (
* Earlier: SI story is loaded with plugs for TRX training system (