Time Inc. content chief: SI.com writers being judged on ad-friendliness ‘not a big deal’

Time Inc. chief content officer Norman Pearlstine says it’s not a big deal that SI.com writers are rated on how “beneficial” they are to advertisers. He tells Gabriel Sherman:

For me, it’s not this great example of an issue related to church and state. I think it’s not a big deal.newcontent I don’t think it has anything to do with editorial independence and editorial integrity. But if I’m the Guild and I think I can leak a document to get reporters’ attention, this was a nice one to leak. …

This was something I learned about on Gawker. Had it gone past me, I would have said, “What the fuck is this?”

* SI.com spreadsheet not a big deal, says Time Inc. content chief (nymag.com)