Status Labs Image Management to a CNBC.com freelancer:
“…I would be asking you to include our clients in stories you’re working on (assuming there’s a natural fit) or pitch your editors on new stories that include discussion of our clients. We’re not looking for you to promote or shill for anything. Just include discussion of our clients in a natural, organic way.
“What we’re paying varies wildly depending on quality of the secured hit. We’ve paid up to a dollar per word for great placement. What payment structure would you be comfortable with?”
How about …. none?
Earlier JimRomenesko.com posts:
* PR man proposes writing story and putting reporter’s byline on it
* Journalists don’t want PR people telling them how to write their stories