The sad truth has been that, while profitable from week one, the publication has had a declining subscription base since February 2013. It started at such a high level that we could handle a decline for a long time, but despite every effort — including our first-year anthology crowdfunded a bit under a year ago — we couldn’t replace departing subscribers with new ones fast enough.
We’re a general-interest magazine that appeals to people who like technology, and that makes it very hard to market.
Fleishman adds on Twitter: “Part of the reason for ceasing publication is because of the huge growth in long-form publishing elsewhere. The Magazine didn’t *cause* it. But, really, there’s so much more good long-form non-fiction to read (and often free via ad support) than two years ago. …I have a huge number of projects, some underway, some about to launch. Life is complicated and fantastic, honestly. Change not failure.”