In 2009, journalists at the Milwaukee Journal Sentinel started donating to United Way through the Milwaukee Newspaper Guild. “Some people didn’t want to give through the company given how the company had forced us to take a pay cut and then laid people off,” says local Guild president and Journal Sentinel Packers reporter Tom Silverstein.
“We had some success with the effort and kept it going,” he tells Romenesko readers. “It’s getting more notice this year because [Journal Communications CEO] Steve Smith just sent out a letter asking us to donate through the company after eliminating 16 jobs. So [the give-through-the-Guild program ] is not new, but it’s gotten a little boost from the recent events.”