Former Wall Street Journal awards coordinator launches her own business

In September, Debbie Luczak Hoffman was dismissed as the Wall Street Journal’s awards coordinator after 22 years. She tells me this morning that she’s back in business, offering her services to news organizations and individuals. (Hoffman already has one client.)

From her LinkedIn profile:

Send us your award-worthy articles with descriptions of their merits. We’ll take it from there.images

We’ll line up the contests, complete the entry forms down to the last punctuation mark.

We’ll gather the supporting materials and ensure that all the entry requirements are met.

We never miss deadlines.

We bring 20 plus years of our experience to position your work for success. That is our expertise. We free your expertise to continue developing the great work needed to enter the awards contests you know you could win.

Hoffman, who expects to have a website up in two weeks, can be reached at

* Earlier: WSJ lays off its awards coordinator after 22 years (