The Desert Sun is using retro black-and-white design for its 5-part “Gangsters in Paradise” series, which started Sunday. Managing editor Liz Nelson tells Romenesko readers that the project appears to be a hit.
“Several staffers reported finding empty news racks and racks where folks just took the A section for the cover and left the holiday weekend coupons,” she says. “The series started Sunday and will end Thursday with an evening event — we’ve already sold 55 tickets to this thing: Dinner, drinks and stories about the mob in Palm Springs.”
The Sun, a Gannett paper, is distributed in Palm Springs and the Coachella Valley of Southern California.