Tampa Bay Times pays $90,000 to sponsor University of South Florida events

In late February, Poynter’s Tampa Bay Times announced that it had signed a three-year dealimages to become the only print media company to sponsor both athletic and academic events at the University of South Florida (USF).

The newspaper did not disclose the terms of the deal, but I’ve received a copy of the contract and it shows that the Times is paying the university $30,000 a year. (The contract was drawn up by IMG College, which handles marketing for USF.)

Any marketing experts care to comment on the deal? Post in comments or send me an email, please.

* Times Publishing Company-University of South Florida contract (Google Drive)
* Tampa Bay Times and USF sign sponsorship agreement (tampabay.com)