In late February, Poynter’s Tampa Bay Times announced that it had signed a three-year deal to become the only print media company to sponsor both athletic and academic events at the University of South Florida (USF).
The newspaper did not disclose the terms of the deal, but I’ve received a copy of the contract and it shows that the Times is paying the university $30,000 a year. (The contract was drawn up by IMG College, which handles marketing for USF.)
Any marketing experts care to comment on the deal? Post in comments or send me an email, please.