Paywall-Jumping for Dummies (Or the day the Post-Dispatch ran out of survey questions)


Letter to Romenesko
From MIKE HOTCHKISS: The St. Louis Post-Dispatch’s website makes you answer questions occasionally, if you’re not a subscriber, to read an article. I’ve never seen this question before: What is the current year?

The best part is that the first time I answered, the site told me to take more time and try again. I put in 2015 both times. Second time was the charm.

This is the article [about the Riverfront Times being sold] where it happened to me.

* Screenshot of the story intro and questions (Google Drive)
* “It’s data and information collection used to make money” (