Boston Globe CEO: ‘Sponsored content will play a very important part of our growth’

Andrew Gully, who worked at the Boston Herald for 21 years before going into PR, has been named Boston Globe’s content marketing director.

“Sponsored content will play a very important part of our growth,” writes Globe CEO Mike Sheehan, “and it was important to me to find a leader who knows how to tell a great story, understands the inner workings of marketing departments, and has the high standards, metabolism, and curiosity of a journalist.”

From: Sheehan, Mike
Date: Apr 15, 2015 4:44 PM
Subject: Andrew Gully

For the past several months, I have been looking for someone to oversee the creation of sponsored content for all our properties. I knew what I was looking for, someone trained as a journalist who at some point sold his or her soul and made the glorious leap over to The Dark Side — marketing communications. It just took a while to find who I was looking for.
gully
I am pleased to announce that Andrew Gully [left] has joined Boston Globe Media Partners as Director of Content Marketing. Many of you know Andrew very well from the seven years he spent as a reporter at the Lawrence Eagle-Tribune and/or his 21 years at the Boston Herald where he was Managing Editor for a decade. Prior to that, he served as a city editor, political editor, investigative editor, and general assignment reporter. After leaving the Herald, Andrew held top marketing communications posts at Brandeis University and Sovereign Bank as it transitioned to Santander. Most recently, he headed up the global press operations for Sotheby’s in New York, where he was responsible for all auction coverage, corporate and internal communications, and crisis management during a prolonged period of shareholder activism.

Sponsored content will play a very important part of our growth, and it was important to me to find a leader who knows how to tell a great story, understands the inner workings of marketing departments, and has the high standards, metabolism, and curiosity of a journalist.

Please welcome Andrew when you see him. He’s the one wearing a tie. For now.

Mike




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