Mark Herman, who has been at Tucson’s KOLD-TV since 2011, decided he wanted to tell colleagues about his new job at WKRN in Nashville in a somewhat “spectacular fashion.”
I knew they’d be disappointed in my departure. So I decided that I should resign via cake – not only because nobody can be mad or sad at a cake, but also because I’m a bit of a joker and a cake of resignation is pretty damn hilarious.
The newscast director (soon-to-be automation director) called a Tucson bakery and told them how he wanted the cake decorated.
“They said it’s the first time they’ve heard of someone doing something like this, and happily obliged,” the newsman tells Romenesko readers.
Herman emailed his resignation to KOLD news director Michelle Germano, and promised to hand-deliver a physical copy for his personnel file.
“When I came in, I reminded her of that, and said, ‘Here’s the physical copy.'” He then presented her the cake.
“She laughed and said, ‘No way! You crack me up!’ …She took it over to the 2 o’clock news meeting and made the announcement to everyone. We all had a good laugh, and it was a great way to start a Friday. The cake definitely made the bad news a little bit more palatable.”
Herman says his “letter” was a white cake with strawberry filling and whipped cream frosting.
“It was the best tasting cake I’ve ever had, but that may also be because of the message.”