UPDATE: “This was NOT for a station promo,” news director Ian Rubin tells Romenesko readers. “It was a poor attempt at humor on personal social media pages. It is not part of the TV station’s promotion effort nor does it reflect the promo strategy of our station.”
Co-anchor David Custer asks a critic of this promotion: “Aren’t news anchors ‘prostitutes’ for their show? A balancing act for ratings and survival?”
I apologize for a lighthearted photoshop picture on my account. To know me, as my followers do, is to know I love to laugh…at myself.
— David Custer (@DavidLukeCuster) May 8, 2015