[UPDATED] Anything for ratings at WNEM?

UPDATE: “This was NOT for a station promo,” news director Ian Rubin tells Romenesko readers. “It was a poor attempt at humor on personal social media pages. It is not part of the TV station’s promotion effort nor does it reflect the promo strategy of our station.”

Co-anchor David Custer asks a critic of this promotion: “Aren’t news anchors ‘prostitutes’ for their show? A balancing act for ratings and survival?”

* “Ya’ll know Julia Roberts was a prostitute in that movie, right?” (@DavidLukeCuster)
* Read the comments from my Facebook friends and subscribers

Bios: Meet WNEM-TV (Saginaw, MI) news anchors David Custer and Meg McLeod.

Update:




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