Daily Archives: June 30, 2015

Letter to Romenesko
From DUANE MARSTELLER, former Gannett employee: In celebrating its first day on its own, the “new” Gannett has been touting a stat that claims that it accounts for 40% of Internet usage.

The company also has made the claim in earnings reports, on its web site and I also saw it included in one USA Today story on company earnings. There was no attribution for the figure, which seemed rather high to me, so I looked into it.

I found a comScore report from January that said Gannett sites have 105,237,000 unique visitors/viewers, which is about 40 percent of the total of some 252 million.

My question is: Is this the source of Gannett’s claim, and if so, is the company representing the data accurately? To me, the comScore figures are a measure of audience reach, not internet usage as Gannett is claiming.

If I’m wrong, then it’s staggering that a news company could so dominate an Internet full of porn sites and cute cat videos. If I’m right, then it’s ironic that a company whose newspapers take glee in calling out others’ misrepresentations is guilty of misrepresentation itself.

* “Here’s a #NewGannett stat that will blow your freaking mind” (@Riley_Sarah)

New: “It’s reach, not usage – and those are different things” (

STATEMENT FROM GANNETT SPOKESPERSON AMBER ALLMAN: “The stat is via comScore per multi-platform visitors and speaks to the fact that Gannett sites REACH 40% of the U.S. online internet population. It is saying 40% of internet users access New Gannett (USA TODAY and our domestic publishing assets) content via their PC, phone or tablet devices. 40% of total internet visitors (according to comScore universe).”

Last Tuesday, the union representing journalists at the Wall Street Journal and other Dow Jones properties asked members if they wanted to extend their contract with a small raise, or negotiate a new one. “The results are in,” the union says, “and your answer is clear: extend the contract.” The memo:

From: IAPE TNG/CWA Local 1096
Sent: Tuesday, June 30, 2015 8:01 AM
Subject: IAPE Contract Update: Survey Says . . . !!

IAPE members – thanks to all who responded to our survey request last week.

To refresh your memory, we asked whether you would prefer to extend our current contract for another year – keeping all terms, including the Company’s flexibility to modify healthcare – or negotiate toward a brand new agreement with Dow Jones.

The results are in, and your answer is clear: extend the contract. That’s the message we received in 497 responses, while 148 told us to negotiate and 17 were undecided./CONTINUES Read More