Letter to Romenesko
From LAUREN CARROLL: Subject — odd mobile media request. I’m an editor at The Duke Chronicle, and I received a request from a researcher at the UNC-Chapel Hill School of Journalism to fill out a survey designed to “identify attitudes toward the implementation of monetization of mobile media products.” Pretty standard stuff in media research these days. But here’s the punch line: it came in the mail — snail mail.
This isn’t just a Blue Devil looking to rat out a Tar Heel. I just can’t believe that in 2013 someone would mail a survey to college students, let alone a survey about digital media!
Researcher Nick Shchetko responds: I’ve used the Tailored Design Method (Dillman) for the survey, and this method suggests that using multiple connection modes in a certain sequence may significantly increase response rates. So snail mail is just one part of it, and as you can see – it draws some attention. I sent out emails too. By the way, I still haven’t gotten a response from her and I appreciate if she could take the survey. She could use web or paper, or we can set up a different mode – texts, maybe?