Now retired, but still online. Thank you for checking my latest tweets and occasional retirement-era posts. (I’m still posting to Facebook, too.) Please continue to send your news tips and memos to Sorry, but I’m no longer accepting sponsored posts or job ads.

* Check out Romenesko’s posts – and reader comments – on Facebook


Who gets credit for this headline in the Welland Tribune? Would the story have run had the dead deer been found in another lot? Who tipped off the paper? Reporter Allan Benner tells Romenesko readers:

I suggested “Dead deer at dead Deere plant”; the word “discovered” was added by layout to fit the space for the print version. My preference was “found” but it wasn’t long enough.

We noticed the picture posted on Facebook, and went out to investigate. The deer has been laying there rotting for at least a week. That alone would probably be enough to warrant a story if it was in a public location such as a schoolyard or park. But the deer/Deere connection certainly added to the story.

* Dead deer discovered at dead Deere plant (
* Earlier: Molson beer sales will drop now that Bill Eves is gone (

New: “Fawn-ing headline writers!” and other comments on Facebook

#Throwback Thursday: From The National Observer in 1970

- National Observer, 1970

– National Observer, 1970

Alfred M. Lewis, Inc. sued after selling frozen foods and groceries worth $61,587.43 to TeleMart on credit.

The Boston Globe and Pittsburgh Post-Gazette are offering more buyouts. “I think the following line is on the save/get key of every editor in America: This may be the last buyout we offer,” writes Globe editor Brian McGrory. “At some point, good or bad, that statement will be true.”
The upbeat part of his memo: “The company has no debt. We have no pension obligations, which were left with the New York Times. We don’t have an owner looking to ratchet up margins. We have an innovative spirit. We have a deep, deep reservoir of talent and ambition. We’re simply looking to turn a modest profit, which the ownership will then invest in the enterprise.”

The Post-Gazette union’s memo follows McGrory’s.

From: “McGrory, Brian”
Date: July 29, 2015 at 1:39:06 PM EDT
To: [Boston Globe staff]
Subject: Buyouts

Dear colleagues,

In the worst kept secrets category, the Globe is launching another buyout program next week, this one specific to the newsroom. Similar to last year’s, we’ll use it as an opportunity to direct more resources to digital, a vital undertaking. Different than last year, it will also help us cut costs as we continue our transformation into a predominantly digital, subscriber-based news operation that will thrive for many years to come. If we fail in our savings goal through buyouts, we’ll be faced with the difficult prospect of layoffs in September.

Everyone in the newsroom will receive a buyout letter as early as next week. There’ll be nothing terribly fancy about the math. It’s two weeks for every year of service – the same as severance. I think the following line is on the save/get key of every editor in America: This may be the last buyout we offer. At some point, good or bad, that statement will be true./CONTINUES Read More

Michael Kupinski, a Noble Financial Group analyst, told McClatchy executives during Friday’s earnings call:

“I wanted to check to see, to what extent has the Company used freelance writers at this point?Unknown Could there be an expanded use that could significantly reduce costs on the editorial side, or do you have some issues regarding the editorial side of the business?”

McClatchy CEO Pat Talamantes let operations vice president Mark Zieman respond. He told the analyst:

Well, we do use freelance writers now. We’re not using them as extensively as some of our peers, and we haven’t gone to use vendors, as the AP and others have, who sort of do automated writing on stories. We continue to look at all the options available to us, and our Vice President for News, Anders Gyllenhaal, has talked to several of those vendors.

So as the technology develops and the opportunities arise, we’ll continue to go down that road. But for local news coverage, which, of course, what we focus on, is make part of the business, it’s a little harder to use freelancers versus some of the uses that they are being employed for now with our peers.

McClatchy shares closed Monday at 85 cents, down 15% from Friday’s close. The newspaper chain last week reported 2Q earnings of $98,000.

* Transcript of McClatchy’s earnings call with analysts (Yahoo Finance)

New: Read comments from my Facebook friends and subscribers

- Ezra Klein on the NYT Now app

– Ezra Klein on the NYT Now app

* @CraigMod: Best NYT Now summary ever | NYT’s @jswatz reacts
* Ezra Klein: Is the media becoming a wire service? (

Letter to Romenesko
From DENNIS WILEN: In April 2011, I was the editor of AOL’s Brentwood Patch in Los Angeles. (That May I was fired for alleged racism; you covered it.)

In April 2011, Donald Trump was making “birther” noises and I remembered that he had been in my class at the University of Pennsylvania. I looked for him in our college yearbook, but he wasn’t there.

Trump (but not his Penn yearbook photo)

Donald Trump (but not his Penn yearbook photo)

Although the story was popular, it never got as big as I had hoped. And I got fired a few weeks later.

Flash forward.

Earlier this week, Trump was bragging about his success at Penn’s Wharton School, contrasting it with Senator John McCain’s Annapolis performance.

Nancy Dillon, LA Bureau Chief for the NY Daily News, found my old story and called for comments:

TUESDAY: New York Daily News

Talk show hosts Roe Conn and Anna Davlantes of WGN in Chicago were next:

WEDNESDAY: “Donald Trump was my college classmate”

And last night I was on “Access Hollywood,” thumbing through the Penn yearbook looking for Donald:

THURSDAY: “Access Hollywood” (I start @ 1:55)

What have I learned?

* It’s possible to be briefly famous in 2015 for NOT KNOWING SOMEONE in 1967-68
* I was right about that story. And it outlasted Brentwood Patch. ;-)


Earlier posts:
* Where were you when Lance Armstrong walked on the moon? (
* Correction: Nike cut ties with Lance Armstrong, not Neil (

Update: Read comments from my Facebook friends and subscribers

– h/t Matt Mendelsohn

David Sanford, who won a Pulitzer in 1997 for his story about battling AIDS, is retiring from the Wall Street Journal. “I have been at the paper for 35 years (on Aug. 4) and I have been working in the business for 50 years,” he writes in an email.david “I think that’s enough. I have had a great time, and i appreciate my friends.”

In today’s follow-up email, Sanford writes:

Because I am retiring from the Wall Street Journal on September 1, many of my friends have tweeted a journal leder i wrote in 1996 or they have posted it on facebook. it has been tweted and retweeted by friends and strangers and posted on facebook so much in the past three days that it t is listed in our data as one of the most read stories in the wall street journal, in competition with today’s paper.

i hear it may be the oldest journal story to have made the lists. This does not distress me at all since i am proud of my leder, which won a pulitzer prize and seems to have helped people confronted in one way or another with AIDS. So setting a record of this sort is nothing but a point of pride for me. i appreciate my friends and am pleased generally to be leaving on a good note

* 1996: Last year, this editor wrote his own obituary (