The paper formerly known as the San Diego Union-Tribune told readers today that it’s now U-T San Diego. (The paper’s website, signonsandiego.com, becomes utsandiego.com.)
From the rebranding memo/FAQ to employees:
Why the change in the company/newspaper?
- The change is a result of continually listening to our readers, customers, and community partners to ensure we are delivering on their needs and the needs of our community.
The San Diego paper was recently acquired by hotel owner Doug Manchester, whose team says it aims to make a “good” paper “great” by implementing changes that include a new dress code for journalists.
The full memo:
TO: All employees
Starting Tuesday, January 3, we will use a new company name and logo on all of our media products and communications: U-T San Diego. This change marks a new era in our company’s history. It will help us unify our print and digital products under a single brand with a clear and consistent expectation of quality. In this way, SignOnSanDiego.com is now UTSanDiego.com to match the nameplate of the newspaper and our newly released iPad app. We will operate as one integrated media company.
WILL OUR E-MAIL ADDRESSES CHANGE?
Yes, starting January 3rd, everyone who has an email box in Exchange will have a new email address. The new email address will maintain the same alias (first name.last name) that is currently used; but, the @uniontrib.com domain changes. For example, if you have an email
address that is email@example.com, the new address becomes firstname.lastname@example.org. This will also change for all mail-enabled public folders. It is important to note, that email will continue to be received by the older email address. This change just adds a new address and sets it as a primary, reply-to address; it does not remove the email address that existed previously. [CONTINUES]
Beginning the end of Friday, December 30, 2011, the ability to create and use personal email signatures within Outlook will be disabled. This change should take effect over a couple of days, and is in preparation for a new, global template to be automatically inserted starting January 3rd.
New Global Email Signatures
Starting January 3rd, a new, global email signature will be activated for anyone that sends email via Exchange (Outlook, ActiveSync, Blackberry or OWA). This new signature will include the first name, last name, job title and email address, as well as the new company logo with specific company information. Initially, there will only be one signature for all, and this is in the interest of time specifically for the rebranding. Gradually, there will be more
templates created for email signatures for various groups of people that require more specific signature information.
Mobile Devices Using ActiveSync
Any mobile devices that synchronize to the company Exchange server for email, calendar and contact information will need to make a minor change to the setting. Some How-To documents are being created to help with this, but it really only affects the email address field in your
email setting. For anyone who uses an iPad, iPhone, Android or Windows phone and connects to Exchange via ActiveSync, this change has to be made. BlackBerry requires no change.
Remote Access to Corporate Systems
Anyone who uses resources remotely, such as Citrix, there are no changes that occur as a result of this change. For example, if the URL portal.uniontrib.com is used for remote connections, the URL remains unchanged.
In addition, the URL for Outlook Web Application (OWA) will remain unchanged—owa.uniontrib.com
HOW SHOULD WE ANSWER THE PHONE?
As of January 3, please answer with your name and U-T San Diego.
HOW SHOULD WE REFER TO THE COMPANY?
The company itself, in text references, including display type: U-T San Diego
URL in display type:
URL embedded in text:
email references in text:
Social media: The new logos will roll out over the next few weeks.
WILL WE GET NEW BUSINESS CARDS?
Yes, we are finalizing the design and will order them soon.
WHAT ABOUT THE TRUCKS, BOXES, SIGNAGE, ETC.?
Yes, we’re working on pricing and prioritizing the rebranding all public-facing instances of our name.
FAQs ABOUT THE REBRANDING
Here are some questions that our readers/advertisers may ask you:
Why the change in the company/newspaper?
– The change is a result of continually listening to our readers, customers, and community partners to ensure we are delivering on their needs and the needs of our community.
– We will now operate as one integrated media company
Why are we changing the logo?
– It will help us unify our print and digital products under a singular brand identity with a clear and consistent expectation of quality.
– This change also preserves the strong heritage of the Union-Tribune brand while marking a new era in our company’s history.
What about SignOnSanDiego.com, will that change?
– Yes, we have changed SignOnSanDiego to UTSanDiego.com to align with our print newspaper and iPad app
What happened to the Daily Deal?
– It is now called U-T San Diego Deals. We intend to expand our offerings under this new brand.
What other visual changes might we expect?
– Implementing clearer color coding to denote different sections/categories of content
– Brighter, consistent color palette across all platforms
Thanks for your cooperation and patience as we undertake this large effort.
Vice President, Product Development + Chief Creative Officer