Gannett paywall FAQ

A reader who forwarded this Gannett document emails: “Below are some details about Gannett’s paywall. Our publisher told us we’ll be rolling one out in the coming months.”

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From: Kane, Michael S (Wilmington)
Sent: Tuesday, January 10, 2012 10:10 AM
To: [Multiple email addresses]
Subject: Consumer FAQ

Attached is the Consumer FAQ. This should be used to address questions you receive from the marketplace regarding the new subscription model. Please let me know if there are questions that come up that are not addressed in this document.

Thanks for your patience.

Mike

New Subscription Model
FAQ for Consumers

Beginning February 1, we will implement a new subscription model. Subscribers will have access to all of our content. That means you will be able to access our content where and how you want it — through all platforms, including web, mobile, smart phone, tablet and delivery of the print on the days you select.

If you choose not to subscribe, digital access will be limited to a small number of articles a month.

Why are you making this change?
Today, readers access our unique, high quality local content in a number of ways. This full access subscription model creates a structure to allow readers to choose how to read our news and information.

In conjunction with this effort, we are also investing in the unique local content we deliver across all platforms including tablet, mobile, and new technologies as they come to market.

What are the benefits of this new full access model?
Subscribers can access content anywhere and anytime using digital platforms. The content accessed through the Web, mobile, and tablet will be frequently updated and will provide coverage of breaking news and events through articles and photos as well as provide content that cannot be included in print, such as databases, streaming video, blogs and chats. The subscription pricing is aligned with content value. Unlike in the past, subscriptions remain active during vacation periods. You will be able to continue accessing the content while traveling, including viewing a digital replica of the print edition. If the subscription also includes home delivery of the newspaper, you will be credited a portion of the subscription which relates to the delivery expense for the print edition./CONTINUES

What subscription options for news and information are offered?
All full access subscription options include:
1) Full desktop Web access
2) Mobile access (both mobile Web and apps for Android and iPhone)
3) Tablet access via Web with icon for “app-like” experience
4) e-newspaper, the digital replica of the print newspaper, accessed online (a daily email is sent to subscribers for access to the e-newspaper)

Prices vary based on your choice of the frequency of delivery of the print edition. Options are:
– Not receiving a print edition at all (digital-only) – COST

– ADDITIONAL OPTIONS FILLED IN BY MARKET

If I’m a subscriber, how do I access content online and through digital devices?
From a Desktop PC or Mac:
1. Go to the “sitename.com” website.
2. Look for the “Activate” link in the top right corner of the screen and follow the steps outlined to get access.

From your tablet or mobile phone:
1. Point your tablet’s browser to “tablet.sitename.com” or your mobile browser to “m.sitename.com.”

2. Click on the “Current subscriber? Get access” link and follow the steps.

Or, you can activate your account from your desktop (see above), then go to either “tablet.sitename.com” or “m.sitename.com” and use the “Log In” link.

From our smart phone app:
1. Download the app from Apple’s app store or Android’s marketplace.

2. Open the app and click on the “Current subscriber? Get access” link and follow the steps outlined.

Or, you can activate your account from your desktop (see above), then go to the app and use the “Log In” link.

To access the e-newspaper, an electronic replica of the print edition:
Activate your account from your desktop (see above).
An email will be sent to the address on your account with a username and password. Click on the link to access the e-newspaper online.

What if I subscribed after the subscription price change notification went out?
The price will be honored for the promotional period you signed up for. After the promotional period ends, the cost of the subscription will be the then regular published monthly price.

Is there any way to access your content if I’m not a subscriber?
Non-subscribers will only have access to limited portions of our content. The digital platforms will be metered, meaning a non-subscriber will be able to access content up to a certain point. Home page, section fronts and classified verticals (i.e. cars.com) will remain accessible to anyone, even without a subscription. We will continue to sell single copy print editions of the newspaper at retail outlets.

Why has the cost of my subscription gone up?
We believe the new subscription options and prices more appropriately reflect the value of our content.

As a media company, name of media company, provides news and information that has tremendous value for its readers; people rely on this information more than any other local source. We invest in the largest team of reporters covering our communities. We provide the greatest breadth of topics and content, with depth to help people understand important issues, and we provide a vital forum for community conversation.

Why has the cost of single copy gone up?
As a media company, name of media company, provides news and information that has tremendous value for its readers; people rely on this information more than any other local source. We invest in the largest team of reporters covering our communities. We provide the greatest breadth of topics and content, with depth to help people understand important issues, and we provide a vital forum for community conversation.

Name of media company, is committed to investing new resources in its news gathering efforts. To support new investment initiatives name of media company is raising the suggested retail price.

What if I have questions about my subscription?
Customer service hours have been extended and our agents are ready to answer your questions. Call customer service at (FILL IN NUMBER HERE).

HOURS: Monday to Friday, 8:00 a.m. to 7:00 p.m. local time.

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