How BuzzFeed got hot

BuzzFeed has made some big hires recently — it grabbed Ben Smith from Politico, Matt Buchanan from Gizmodo, and Doree Shafrir from RollingStone.com — and now it’s “growing some serious news muscles under a silly, frilly skin,” writes David Carr.

BuzzFeed wasn’t just hiring brand names to serve as lustrous hood ornaments connoting credibility, the way Tina Brown and Arianna Huffington have. The hires at BuzzFeed were more like maypoles: young writers native to the Web who become pivot points for contents because they are bathed in both the ethos and practice of social media.

* At BuzzFeed, the significant and the silly

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