NYT digital subscription plan ‘a success’

Joe Pompeo reports the Times’ overall web traffic has been mostly unaffected by its paywall and that digital advertisers haven’t gone running for the exits since the subscription debut a year ago.

As of the end of the most recent fiscal quarter, a total of 390,000 subscriptions had been logged, 30 percent better than the 300,000 subscriptions the paper reportedly set as an internal benchmark for success in the first year.

Even the print edition has benefited: The Times announced in November that home-delivery circulation had increased for the first time in five years.

* NYT digital subscription plan called a surprising success