Editor: We’ll cover advertisers’ staged events

A Romenesko tipster forwards an email from the editor of the Long Beach Beachcomber, and advises us to “check out the #2 reason why the paper might send a reporter/photographer to a staged event.”

Here it is, from Beachcomber editor Jeff Beeler:

We seldom send reporters and/or photographers to staged events unless (1) it is very, very newsworthy or (2) you are an advertiser in our newspaper and contribute to the expense of those reporters and photographers.

I’ve asked Beeler about his paper’s policy of favoring advertisers in news columns and will post his response when/if it comes in.

Read his email after the jump.

From: editor@longbeachcomber.com
Sent: Friday, April 13, 2012 10:50 AM
Subject: Confirmation

This is to confirm receipt of your email to the Beachcomber editor. Due to the heavy volume of emails received, please do not call us to verify receipt. If you get this message we received your email.

Do not call us to see if your item will run or if we are interested in doing a follow up story. If we are interested in doing a story we will contact you.

We seldom send reporters and/or photographers to staged events unless (1) it is very, very newsworthy or (2) you are an advertiser in our newspaper and contribute to the expense of those reporters and photographers.

We do not know if your item will run until the final stages of production. You can go to www.longbeachcomber.com on the day of publication and review the digital version of the Beachcomber (upper left corner) to see and/or print your item. There’s an editorial calendar on our website to see our publication dates.

If it is imperative that your item runs in the Beachcomber, call the Advertising Department at (562) 597-8000 and place a $102, 1/16 page ad and we’ll make sure your item runs as an advertorial — limited to 100 words.

All submissions to the editor should answer the questions: who, what, when, why, where and how.

Calendar items (upcoming events) should be sent to calendar@longbeachcomber.com at least three weeks in advance and kept to about 100 words. Items that are timely, local, non-reoccurring and newsworthy always get priority.

Letters to the editor must contain a full name, address and phone number to weed out those people who use a false identity. Your address and phone number will not get used. Limit letters to 200 words or less to avoid having them posted online only. Our space is limited, but exceptionally well-written letters in rebuttal to another story or opinion article may, at our option, be used.

Submissions should be in the body of the email and not as an attachment. Word documents may be attached along with JPG photos, but will not be opened from unknown sources to limited exposure to viruses. News releases sent as an image file or advertising flier that cannot be cut and pasted will be discarded.

Thanks for following these guidelines.

Jeff Beeler, Editor



  1. mark said:

    If you examine the website, this thing does not seem to be a newspaper because it does not have any news. It seems to be an idiosyncratic bulletin board/public relations organ. Should it be judged by the standards of a professional newspaper?

  2. Evan said:

    The Beachcomber is basically a combination of a newsletter and the Pennysaver. Anyone relying on it for news has bigger problems than the information they’re receiving from the Beachcomber…

  3. Stephen said:

    Well, this is the entire business model of the Atlantic Monthly and the Aspen Institute meetings they organize with the Koch Brothers,so why not.

  4. RW Crum said:

    The Beachcomber does fancy itself a journalistic enterprise. Several years ago, after a few drinks, Jay Beeler (I had no idea there was a Jeff Beeler) went to cover a fire at the Galaxy Towers in Long Beach where one person tragically fell 18 floors to his death. Beeler made several attempts to cross the police line to get closer access, claiming to be a member of the Press. He was rebuffed each time and was finally rewarded for his persistency by being arrested for being drunk in public. He went to trial and was convicted on two counts, the other for disobeying a police officer. In a town that is suspicious of its police, Beeler still didn’t garner much sympathy.

    He made it his own personal mission after that to smear Long Beach City Prosecutor Tom Reeves by running a biweekly editorial cartoon depicting Reeves in a clown suit. He didn’t stop until Reeves left office last year. He unsuccessfully tried to get other Long Beach media to join him in a class action suit against the city. In 2010, Beeler took great joy in the arrest and termination of the officer who arrested him in 2007, when that officer went down on unrelated gun charges.

    It will surprise no one in Long Beach to learn the Beachcomber operates as a pay for play rag.

  5. Los Altos Resident said:

    I enjoy reading every issue of The Beachcomber. It is not all “pay for play” items. There is news coverage of the local criminal activity and local community politics, as well as some lively commentary in its letters to the editor and columnists (including Jay Beeler). Sure, the “news” story about the new restaurant or chiropractor’s office is on the same page as an ad from the same business, but so what? Mr. Beeler and The Beachcomber definitely fill a micro-niche in the media marketplace.

    Also, The Beachcomber always has some interns on staff, including recently an exchange student from Germany. What a great opportunity for young people to learn about journalism, see their work in print, and hopefully launch their careers.

  6. Jack s said:

    Anyone else pretty much assume that “Los Altos Resident” might just work for (or own?) the Beachcomber, or is otherwise affiliated?