Every one of Zach Protzko’s tweets — okay, he’s only tweeted four times since opening his Twitter account — are about his campaign to run the New York Times for at least a week. He also has an about.me page that’s all about his Times campaign. Oh, there’s a Facebook page and a press release, too. Protzko says in his release:
If he gains the opportunity to work for the company, [Protzko] will hit the ground running with a set agenda. The agenda includes transitioning the Times to no longer relying on digital/print subscriptions, increasing revenue streams and production of branded content. He says if he is given the chance to effect change on a short-term basis then he would focus on increasing and personalizing user interaction, increasing advertisement, making proper use of the Social Media Network, as well as removing the existing paywall instead offering free online article viewing with registration.
Here’s the problem, Mr. Protzko: You’re a real estate investor and the newspaper industry hasn’t had much luck with people like you. You’ve heard of a guy named Sam Zell, right?