OC Register plans Disney News Mob

The Orange County Register, which had 91 journalists at an Angels game for a so-called News Mob last month, has scheduled News Mob 2 — it’ll be all about Disney — for the week of June 15.

Keith Sharon, who coordinated the Register’s Angels News Mob coverage, tells Romenesko readers:

The OC Register’s second News Mob will descend on the Happiest Place on Earth during the week of June 15.

Disney’s California Adventure will re-open to the public in June with a new Cars Land, Buena Vista Street, rides and a restaurant. The Register will have photographers, videographers and reporters from sports, real estate, pop culture, theater, food, OC Moms, retail, cities, crime, features, travel, social issues – and virtually every department in our news organization — covering the event. Dozens of Disney fans will also participate in the coverage by contributing photos, memories and reviews of new Disney experiences.

The Register’s News Mob comes nine weeks after 91 staffers covered Opening Day for the Angels.

Since April 6 when the News Mob highlighted the Register’s Angels coverage, the Register’s audience for the Angels has exploded. Without counting Opening Day stories, the Angels’ regular coverage in April and May is on pace to reach page view levels only achieved (in our professional sports coverage) by the Lakers during the championship run of 2010.

In other words, one of the worst starts in Angels’ history is on par with the Lakers’ victory over the Celtics and the championship parade.

Four other News Mobs are being considered, including Election Day and the Orange County Auto Show.

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