NOTE FROM ROMENESKO: My original tweet about this post gave the impression that this was a New York Times screw-up, which it was not. This is a screen shot from a Joe Ricketts-funded SuperPAC’s storyboard for the ad and the “slick and cocky” line was not written by the Times.
A Romenesko reader writes:
Thought you might enjoy this frame grab from the NYT.com homepage at 2:09. As you can see, the label at top reads: “Footage of BO looking slick and cocky. EXISTING STOCK.”
I would love to know what this is — an indexing label, maybe? [UPDATE: The explanation is below] But if this is how the NYT categorizes its art and describes the president, well — they should be more careful about where it appears.
Image is gone now, but was online for at least 10 minutes.
@romenesko No! See my comment on your post, that’s a screen grab from their Ending Spending PDF doc they published today.
— Adam Peck (@TP_Adam) May 17, 2012