— Pinterest is dominated by women, with nearly a fifth of online women using it.
— Instagram is dominated by young adults. Some 27% of Internet users between ages 18-29 use it.
— While 5% of online adults say they use Tumblr, some 11% of young adults have signed up.
— 46% of adult Internet users post original photos or videos online that they themselves have created.
— 41% of adult Internet users take photos or videos that they have found online and repost them on sites.