Why don’t you just go ahead and write the story for us, Teva

The subject line on the email to Romenesko that included Teva footwear’s junket invite: “We give you a trip to NYC and liquor you up; you write nice things about us.”

Read the Teva Media Trip invitation and requirements after the jump.

Press Trip: TevaSphere Media Trip

Location: New York, USA
Date: 5th – 11th November
Re: Teva launch new product category in adventure footwear

Event Overview

Teva are hosting an interactive product launch for the TevaSphere, their new innovative product category. To launch the new shoe Teva will give press a 360 degree experience including the following:

* Teva team member will present the problems/ solutions story explaining the need for the product and how the TevaSphere works

* Foot Strike Analysis with brand expert- Participants will run a brief distance on a track with a camera and receive a full foot strike analysis

* Guided trail run with Teva team

* A long ramp incorporates a force plate to demonstrate the difference between a normal shoe and TevaSphere (less impact on body)

* Product briefing with Product and Innovation Manager and Dr Grey, Dr of Physical Science at P3

* Cocktails, appetizers and music

Chosen journalist will be flown out to NY and given a place in the interactive media day.

NB. Teva will cover flights, accommodation and subsistence for duration

Media Requirements
Minimum 2 x features to include:
* Approved Teva imagery (supplied)
* Teva Website
* Key Messaging
* Key Product Mentions
* Story to be replicated online
* Social Media Activation