[UPDATED] Denver TV station calls ‘snatch’ book cover ‘an embarrassing error’

UPDATE: The Death and Taxes site says it’s responsible for the Photoshopped cover. A commenter suggested it and “we thought it was pretty funny but also pretty crude and in poor taste.” It was taken down after about five minutes, but not before the page was cached and the image made available through a Google search.
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“So now if your mistakes go viral you’re supposed to be proud of them?” asks one of the Romenesko readers who sent the link to a Denver TV station’s story about its “snatch” screw-up.

On its 5 p.m. newscast Monday, KMGH-TV showed a Photoshopped cover of Paula Broadwell’s book, which used the title “All Up In My Snatch.” The image went viral and KMGH’s website, TheDenverChannel.com, reported that news, and the fact that it was red-faced over its mistake.

KMGH-TV news director Jeff Harris says:

The real cover

It was a mistake. It was a regrettable and an embarrassing error. We are mortified this appeared during our 5 p.m. news broadcast. The editor pulled the image of the book cover from the Internet without realizing it had been doctored. We sincerely regret the error and have corrected the story to avoid any recurrence of its broadcast. We are following up internally as well to avoid a repeat of this inexcusable oversight.

What has the error done for KMGH/thedenverchannel.com’s page view count? “Believe it or not, it hasn’t affected our traffic,” new media director Kim Ngan Nguyen tells Romenesko readers. “We are seeing the same number of users we saw yesterday at this time, and fewer page views than we saw last week at this time, although that story is the most popular on our site. We thought it was important to be upfront with our error, instead of hiding from it or ignoring it.”

* Photoshopped book cover goes viral (thedenverchannel.com)
* “Lesson here: Never grab images off the Internet” (americablog.com)
* “You can’t go snatching any old thing off the Internet…” (facebook.com/JimRomenesko)

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