EveryBlock shuts down

* EveryBlock shuts down (chicagotribune.com)
* Farewell, neighbors (everyblock.com)


Memo from NBC News’ chief digital officer:

From: Schiller, Vivian (NBCUniversal)
Sent: Thursday, February 07, 2013 11:37 AM
To: @NBC UNI News Digital; @NBC Uni iVillage Core
Subject: Everyblock


I’m writing to inform you that as of this morning, EveryBlock has shut down its operations. EveryBlock was acquired by the Msnbc Digital Network in 2009. I’d like to thank Brian Addison and his team for all of the great work they have done with the site— providing an engaging user experience and an opportunity for people to connect with their neighbors and share hyper-local news and information.

As we continue to grow and evolve the NBC News Digital portfolio, we are focused on investing in content, products and platforms that play to our core strengths. The decision to shut down the site was difficult, but in the end, we didn’t see a strategic fit for EveryBlock within the portfolio.

We will continue to support and expand in strategic areas; whether it’s a flagship like NBCNews.com, a new venture like msnbc.com, a nimble startup like Breaking News, or other businesses with big ideas. As we move forward, I want us to be thoughtful about how we invest, taking a hard look at where we can and should win, and how we deploy the resources to make it happen.

Let’s stay focused and keep up the good work.