FYI, that’s a mascot’s head we’re talking about

hedhed
Which staffer gets credit for writing that…

…and deciding against using ‘mascot’ in the hed to ruin the fun? I asked Daily Tar Heel editor Andy Thomason.

He responded:

All the credit goes to Melvin Backman, one of our senior writers, and Sarah Glen, who leads our enterprise. And while I was in class when the headline was conceived, I’m certain the decision not to use the word “mascot” had to do with ruining the pun. I think the headline still works since Twitter had been blowing up for an hour at this point about the mascot head, and we had a photo of the head with the blog.

* UNC gets head from Duke (dailytarheel.com) | The most perfect headline in the history of SEO? (copydesk.org)

UPDATE: Here’s a funny retweet from the Washington Post’s Ron Charles.

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