Meet your social media users

face
Social networking giant Facebook is used by two-thirds of adults who are online. “Women are more likely than men to be Facebook users, and Facebook use is especially common among younger adults.”

twitter
Pew says 16% of Internet users are on Twitter — that’s double from November 2010. People 18 to 29 are the most likely to use Twitter, and urban-dwellers are significantly more likely than both suburban and rural residents to use the service.

pintVirtual scrapbooker Pinterest has attracted 15% of Internet users, reports Pew. “Whites, young people, the well-educated, those with higher income, and women are particularly likely to use the site. … Women are about five times as likely to be on the site as men.”

instaPew says 13% of Internet users are taking and sharing pictures using this service, African-Americans and Hispanics are more likely to use than whites. Also, women are more likely than men to use it, as are people under 50.

tumblrOnly 6% of those online use Tumblr. “It is much more popular, however, among the youngest cohort,” reports Pew. “Thirteen percent of those 18-29 are blogging on Tumblr.”

* The demographics of social media users – 2012 (pewinternet.org)

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