“This would make a great poster,” someone wrote on Boston Magazine’s Facebook wall in April.
“As of Tuesday, 6,085 [posters were sold], which translates into a $92,900 donation to The One Fund Boston, after paying direct costs for paper, mailing tubes and postage,” Boston Magazine CEO Rick Waechter writes in an email. “When combined with T-shirts and puzzles, we expect to raise a minimum of $110,000 for The One Fund Boston.” (I’m told the magazine said no to someone who wanted to put the cover image on iPhone cases.)
Waechter notes that photographer Mitchell Feinberg gave the magazine permission to use his photo for fundraising.
The poster cost $20, of which $4.75 goes to printing costs and shipping. The remaining $15.25 goes to the One Fund Boston, which helps people affected by the April 15 bombings.