Gawker Media staffers got this memo from the boss today:
—– Forwarded Message —–
From: Nick Denton
Sent: Monday, September 23, 2013 12:23 PM
Subject: Next Kinja release
…goes live on Valleywag this afternoon. There’s a presentation to press, ad trades and advertisers at Crosby St Hotel at 4.30, to which site leads and deputies are invited. (Tell XXXXX@gawker.com to get your name on the list.) General staff party at 8pm across the road at my apartment.
Here’s the essence of the new release. You’ve seen how one blog can reblog and reframe another’s story. Now that action also shapes the discussion that is presented.
For instance, here’s Adrian Chen’s story on abuse allegations against Michael Arrington with the new discussion interface.
The first link shows article as it would appear on Gawker with all comments showing. (They are full-width, displayed chronologically.) Many of them focus more on the appearance of Arrington and his ex-girlfriend.
But the second link is my version of the same story, the page that you’d see if you followed a link on nick.kinja.com, my personal blog. I’m curating articles from Gawker and other sites — but also the discussions. The second link shows a filtered version of the discussion, focusing on me, Adrian Chen and other Gawker staff, journalists with other outlets like Owen Thomas — and Jenn Allen herself.
Take a look. You can see that is a version of the discussion that is aimed at my readership, eminently shareable by me. It has the potential to move the story forward. Click on any comment in order to drill down or explore.
We’ll do an all-hands meeting to go through the implications of the new system. It will change the way that we and others do journalism. But in the meantime, you can read Nick Bilton’s take in the New York Times.